Web-search-results-boosting Consultant

I was fifteen years old, and a struggling learner of Spanish as a sophomore high school student in the suburbs of Upstate New York.' Doc Humphrey', a Swiss born Doctor of Linguistics and former UN translator, who spoke 9 languages (this is NOT a typo- yes, NINE), was doing her best to impart an essential element of linguistic philosophy to a bunch of bored teenagers.

“If you are speaking Spanish with a native speaker,and in the midst of your conversation you run into a word you do not know how to say, don’t reach for the dictionary.” I kept drawing doodle pictures. She continued. “Instead of the dictionary, use the words you already know. Describe with those words the thing you are trying to say...drawing the native listener into understanding the idea you are trying to express. He will listen, and eventually understand. And then- he willl tell you the right word for what you are saying. And YOU WILL then remember it. Permanently. Because that is how you actually learned your native language. You didn’t have a dictionary when you were three…”

Wow. I actually kind of understood her point. Now, I recognize the power behind this wisdom. And how powerfully it can be employed in the arena of search marketing.

A major component behind the power of search is that it is about discovery. People go to Google, Yahoo, MSN, typing in descriptive words that express the actual thing they are looking for. Whether it be information, products, or knowledge.

What does that have to do with “Web-search-results-boosting consultant”?

Everything.

Here at Search Octane, we offer what has commonly become known as the following standardized terms:

-        Organic Search Optimization

-        Natural Search Optimization (NSO)

-        Search Engine Optimization (SEO)

-        Google Optimization

The list goes on.

But even many years into the phenomenon of SEO becoming understood, accepted, and now, perceived (correctly) as necessary and essential to any business online marketing strategy, there is still a huge number of people who intuitively understand the concept, but lack the accepted diction when going to the oracle of Google or Yahoo to search for a service that can do this.

A very woman who knows me, Anna, understands at least in spirit, what we do at Search Octane. She was contacted by Josh, an industry colleague. The emai belowl stemmed from a conversation they had recently had earlier, about finding someone who could help Josh’s company with exposure in Google.Below is a copy of the reminder email, asking Anna to follow up on her referal to Search Octane. The email consisted of a subject line and no text in the body.

From: Josh@ [mailto:josh@xxxx]

Sent: Friday, November 30, 2007 7:16 AM

To: anna@xxxx

Subject: Web-search-results-boosting consultant?

 Anna responded:

Josh, meet Tom. Tom, meet Josh. Tom, Josh is the friend of the person looking for web-search-results-boosting consultant I emailed you about yesterday. You guys take it from here!

 I think we all understand very clearly what Josh was looking for. SEO services. And Josh was doing his best to describe that, but he lacked the technical diction. And so he was effectively finding this, by being circumlocuitous in order to discover something he wanted.

You probably see the point I’m building up to. There is certainly a greater lesson to be learned in this example. As Will Rogers once said, “We are all ignorant. We are just ignorant about different things.” Isn’t this what we ultimately are doing as marketers? Connecting people who desire something, and are ignorant of our product or service? What an opportunity!

Do you see the power of circumlocuitous Search? I could spend day and night pouring tons of resources into being page one of Google & Yahoo for “SEO Services”, and I would connect with people who know exactly what they want and are quite possibly researching every single possible service under the sun to do it.

But I bet you I would be in a great position if I could simply be #1 for “Web-search-results-boosting consultant”. And it would take very very little effort in comparison. And I would connect with people craving my service, and make a primary connection with them. First.

In each of our respective industries, we have esoteric terms and products that a larger audience may need, but does not know its proper name. I will bet that many of your potential customers will go to their favorite search engine, and try and find it circumlocuitously. Will you be there to answer their call?

Contact us at Search Octane: we would love to help you. We are the top Web-search-results-boosting consultants in the business…